Skills & Competencies for Retail Area Supervisor

Retail Area Supervisor job profile

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JOB SUMMARY for Retail Area Supervisor

Manages and leads retail store managers in a given geographic area to maximize sales and profitability.

JOB RESPONSIBILITIES for Retail Area Supervisor

Develops and implements policies for area stores.

Retail Area Supervisor SALARY RANGE

BASE 50%
$74,843
TOTAL 50%
$79,879
Job Level
M02
Job Code
SM15000237
Education/Degree
Bachelor's Degree
Reports To
District Store Manager

Retail Area Supervisor Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Area Supervisor skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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5 hard skills or competencies (industry competencies) for Retail Area Supervisor

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Explains how omnichannel retail provides consistent and convenient shopping experience for customers.
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Level 2 Behaviors
(Light Experience)
Follows the established merchandising guidelines when organizing product displays and storage.
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Level 3 Behaviors
(Moderate Experience)
Conducts regular retail audits to optimize operations, improve performance, and uphold standards.
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Level 4 Behaviors
(Extensive Experience)
Guides and mentors the staff in visual merchandising best practices to maintain consistent and high-quality displays.
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Level 5 Behaviors
(Mastery)
Develops and implements new retail business models to enhance the customer experience and foster brand loyalty.
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2 Industry Competency – Retail Business Development
Proficiency Level -3
Skill definition-Identifying growth opportunities and driving retail business expansion with a strategic mindset, market awareness, and business acumen.
Level 1 Behaviors
(General Familiarity)
Describes the impact of seasonality on retail performance and development initiatives.
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Level 2 Behaviors
(Light Experience)
Contributes ideas during strategy discussions for expanding the retail business.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with cross-functional teams to execute retail Business Development projects, ensuring coordination between departments.
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Level 4 Behaviors
(Extensive Experience)
Initiates partnerships and collaborations to expand the retail business's reach and offerings.
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Level 5 Behaviors
(Mastery)
Develops robust metrics and KPIs to evaluate the progress and success of retail Business Development initiatives.
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3 Retail Area Supervisor - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Area Supervisor
Proficiency Level - 4
5 Competency for - Retail Area Supervisor
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Retail Area Supervisor

1 Job Family Competencies – Promotion
Proficiency Level -3
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Describes the significance of brand image development to promotion efforts.
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Level 2 Behaviors
(Light Experience)
Documents information needed for promotional activities such as product details and features.
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Level 3 Behaviors
(Moderate Experience)
Generates reports that outline customers’ interest levels and questions asked at various events.
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Level 4 Behaviors
(Extensive Experience)
Leads market research studies and evaluates findings to understand customer and market opportunities.
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Level 5 Behaviors
(Mastery)
Creates engaging promotions including deals to encourage target market purchases.
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2 Job Family Competencies – Sales Management
Proficiency Level -2
Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Describes the basic concepts and components of sales management.
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Level 2 Behaviors
(Light Experience)
Documents all the sales call information in the customer relationship management system.
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Level 3 Behaviors
(Moderate Experience)
Facilitates monthly sales pipeline reviews to provide a reliable view of sales opportunities.
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Level 4 Behaviors
(Extensive Experience)
Directs the sales to achieve overall growth and hit sales targets.
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Level 5 Behaviors
(Mastery)
Conceptualizes innovative ways to market products and services.
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3 Retail Area Supervisor - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Area Supervisor
Proficiency Level - 4
5 Competency for - Retail Area Supervisor
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Retail Area Supervisor

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2 Core Competencies – Business Performance Management
Proficiency Level -2
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Describes our organization's major strengths and weaknesses from a BPM perspective.
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Level 2 Behaviors
(Light Experience)
Enters performance-related data into the performance management dashboard.
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Level 3 Behaviors
(Moderate Experience)
Deploys business performance management solutions across the entire organization.
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Level 4 Behaviors
(Extensive Experience)
Evaluates the performance of staff and departments to make strategic decisions about production modifications.
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Level 5 Behaviors
(Mastery)
Designs applications and systems that house performance data.
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3 Retail Area Supervisor - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Area Supervisor
Proficiency Level - 4
5 Competency for - Retail Area Supervisor
Proficiency Level - 5

Summary of Retail Area Supervisor skills and competencies

There are 5 hard skills for Retail Area Supervisor, Retail Industry, Retail Business Development, Merchandising, etc.
2 general skills for Retail Area Supervisor, Promotion, Sales Management.
11 soft skills for Retail Area Supervisor, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Area Supervisor, he or she needs to be proficient in Business Acumen, be proficient in Business Performance Management, and be proficient in Budgeting.

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